Assisting advertising agencies and MARCOM organizations evaluate advertising effectiveness has been a Boston
Research Group focus since our inception. Our mission is to offer the expertise, tools, and techniques that allow
organizations to produce the most effective advertising for all forms of media including broadcast, print, web, and
collateral. This is possible because our senior consultants have worked in the advertising industry and have
educational backgrounds in advertising and communications.
Types of Research
The list below contains some of the areas in which Boston Research Group has experience and competence in
advertising effectiveness:
Qualitative studies to develop creative concepts and refine messaging.
