Boston Research Group offers its clients a full range of qualitative data collection methods including focus
groups, in-depth interviews, customer forums, face-to-face interviews, and customer visits. Our staff includes
interviewers specifically trained for qualitative interviewing as well as professional moderators. Boston Research
Group's goal is to consistently provide its clients with a full range of methods for collecting exploratory
information and for synthesizing that information into useful conclusions and recommendations.
How This Approach Benefits You
Our approach to qualitative research benefits our clients in the following ways:
Custom Research: By offering a complete range of services, your research objectives are never compromised by a limited portfolio of methods.
Single Source & Single Contact: Boston Research Group offers you a single source for qualitative methods. Our client representatives are experienced in both qualitative and quantitative research. Therefore, studies that require both methods can be designed, implemented, and managed by the same representative.
Full Exploration: Because these resources exist in-house, all projects receive a full exploration of the data resulting in better interpretation of findings.